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11. After all, synthesizing idioms is the essence of product branding, in which a company takes a product or company name and imbues it with a desired meaning.
毕竟,综合习惯用法是产品品牌的精髓,在这里,企业采用产品或者企业的名称,并赋予它所期望的含义。
-- 来源 -- About Face 3交互设计精髓 好评(18) 差评(8)  
 
12. Personas also can resolve three design issues that arise during product development:
人物角色也解决了在产品开发过程中出现的3个设计问题。
-- 来源 -- About Face 3交互设计精髓 好评(14) 差评(5)  
 
13. As the user begins to use the product, a dialog box can appear that states the basic goals and tools of the product, naming the main features.
当用户开始使用这些工具时,对话框显示程序的基本目标和工具,告诉用户基本的功能。
-- 来源 -- About Face 3交互设计精髓 好评(10) 差评(3)  
 
14. There is an important conflict of interest in the world of digital product development:
在数字产品开发领域中,存在着严重的利益冲突。
-- 来源 -- About Face 3交互设计精髓 好评(14) 差评(7)  
 
15. At the same time, sales, marketing, and management often demonstrate the product to customers, reporters, partners, and investors who are themselves unfamiliar with the product.
与此同时,销售人员、市场人员和管理人员经常要向不熟悉软件的顾客、记者、合作伙伴及投资商演示产品——他们可能没有一个是专家用户,甚至中间用户。
-- 来源 -- About Face 3交互设计精髓 好评(12) 差评(5)  
 
16. These may be direct effects on users of a product, or second-order effects on other people whose lives the product touches in some way.
产品可能直接作用于用户,也可能间地接触及一些人的生活。 这或许是交互设计师特有的问题。
-- 来源 -- About Face 3交互设计精髓 好评(13) 差评(9)  
 
17. Experience goals express how someone wants to feel while using a product or the quality of their interaction with the product.
体验目标表达了一些人在使用产品或者与产品的交互方面所期望的感受,这种目标让人们关注于产品的视觉和听觉特性、产品的交互感受,比如动画过渡、延迟及物理按键的反应。
-- 来源 -- About Face 3交互设计精髓 好评(12) 差评(12)  
 
18. Does it tell us how they will actually use the product we're building?
他们将如何使用我们正在生产的产品吗?
-- 来源 -- About Face 3交互设计精髓 好评(12) 差评(12)  
 
19. If you are redesigning or refining an existing product, it is important to speak to both current and potential users, that is, people who do not currently use the product but who are good candidates for using it in the future because they have needs that can be met with the product and are in the target market for the product.
如果你需要重新设计或者改良现有的产品,了解现有用户和潜在用户都很重要。 潜在用户是那些目前没有使用,但将来很有可能使用这些产品的候选人,因为产品也满足了他们的需求,并且他们属于目标市场。
-- 来源 -- About Face 3交互设计精髓 好评(20) 差评(21)  
 
20. Business units outside of product development desire sophisticated knowledge of a product’s users and typically view personas with great interest.
产品开发之外的其他业务部门也期望对用户有完善详细的了解,因此他们通常对人物角色也非常感兴趣。
-- 来源 -- About Face 3交互设计精髓 好评(14) 差评(18)  
 


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