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41. Desire is a narrow emotion to appeal to when designing a product that serves a purpose, especially when that product is located in an enterprise, or its purpose is highly technical or specialized.
假如产品目标明确,尤其是在企业中使用,具备技术或专业上的用途,渴求只是我们追求的一小部分情感。
-- 来源 -- About Face 3交互设计精髓 好评(16) 差评(4)  
 
42. Clearly, it is a fallacy to believe that just because two users exhibit similar behaviors in regard to one product, that those two users would behave similarly with respect to a different product.
如果两个使用者对一个产品的行为方式相似,我们便认为他们对另一个产品的行为也相似,这种假设显然是荒谬的。
-- 来源 -- About Face 3交互设计精髓 好评(14) 差评(4)  
 
43. Served personas are somewhat different from the persona types already discussed. They are not users of the product at all; however, they are directly affected by the use of the product.
接受服务的人物角色在某种程度上不同于已经讨论过的人物角色,他们根本就不是产品的用户,然而他们直接受到产品使用的影响。
-- 来源 -- About Face 3交互设计精髓 好评(10) 差评(1)  
 
44. Now you are ready to delve deeper into the details of your product’s behaviors, and begin to consider how the product and its functions will be represented.
现在,你可以进一步钻研你的产品行为的细节,并且开始考虑如何表达产品及其功能。
-- 来源 -- About Face 3交互设计精髓 好评(11) 差评(2)  
 
45. Negative personas are used to communicate to stakeholders and product team members that there are specific types of users that the product is not being built to serve.
负面人物角色被用来和利益关系人以及产品团队沟通,他们不是产品所服务的任何具体的用户。
-- 来源 -- About Face 3交互设计精髓 好评(15) 差评(7)  
 
46. A product or service can help accomplish such goals directly or indirectly. These goals are the focus of a product’s interaction design, information architecture, and the functional aspects of industrial design.
产品和服务可以帮助用户直接或者间接地完成这些目标,这些目标是产品的交互设计、信息架构和工业设计的功能方面需要关注的。
-- 来源 -- About Face 3交互设计精髓 好评(12) 差评(4)  
 
47. These market-modeling techniques are able to accurately forecast marketplace acceptance of products and services. They are an invaluable tool in assessing the viability of a product. They can also be powerful tools for convincing executives to build a product.
这些市场建模技术能够准确预测产品和服务的市场可接受度,是评估产品生命力的宝贵工具,也是说服管理人员开发某个产品的有力手段。
-- 来源 -- About Face 3交互设计精髓 好评(11) 差评(4)  
 
48. Summative evaluations are used in product comparisons, to identify problems prior to a redesign, and to investigate the causes of product returns and requests for training and support.
总结式评估用于产品比较、在重设计前找出问题,并调查产品返回(译者注:比如召回或者返回维修)。 产品培训和支持的原因。
-- 来源 -- About Face 3交互设计精髓 好评(10) 差评(3)  
 
49. Usability testing (also known, somewhat unfortunately, as “user testing”) is a collection of techniques used to measure characteristics of a user’s interaction with a product, usually with the goal of assessing the usability of that product.
可用性测试(有些不幸的是,也称作用户测试)是测量用户与产品的交互特点的一系列技术的总称,通常以评估产品的可用性为目标。
-- 来源 -- About Face 3交互设计精髓 好评(11) 差评(4)  
 
50. It is relatively straightforward to design a product that does well by its users, but the effect that product has on others is sometimes more difficult to calculate.
设计一件让用户觉得好使的产品相对简单,产品对于别人的影响有时却难以计算。
-- 来源 -- About Face 3交互设计精髓 好评(12) 差评(6)  
 


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