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| 31. | ideational memory |
| 观念记忆 |
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| 32. | variation of ideas |
| 观念变化 |
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| 33. | Strategic Concept |
| 战略观念 |
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| 34. | diffusion of ideas |
| 观念传播 |
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| 35. | retailing concept |
| 零售观念 |
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| 36. | matching concept |
| 配合观念 |
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| 37. | confusion of ideas |
| 观念混乱 |
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| 38. | ideational type |
| 观念型 |
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| 39. | Ancestral idea |
| 宗族观念 |
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| 40. | resistance concept |
| 阻力观念 |
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