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| 1. | 1987年，提出专业媒体要同时服务好读者和产业的两个上帝的办报理念。 |
| In1987, Information Newsletter put forward the tenet of serving readers and the industry. |
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| 2. | Popularize the Olympic knowledge and disseminate the Olympic ideas through various forms. |
| 通过多种形式普及奥林匹克知识，传播奥林匹克理念。 |
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| 3. | cinema of ideas |
| 理念电影 |
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| 4. | subjective idea |
| 主观理念 |
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| 5. | Network news, a new form of information transmission in news history, is quite different from other forms in ideology, mode and means of interview and writing. |
| 网络新闻作为人类新闻传播史上一种全新的传播形态,从传播理念、播模式到采写手段都发生了新的变化。 |
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| 6. | American concept |
| 美国理念 |
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| 7. | A harmonious college campus should be based on the man-centered concept, learning-worshiped concept, society-served concept, sustainable-development concept and world-considered concept with an enterprising spirit. |
| 大学和谐校园建设树立以人为本理念、尚学术理念、务社会理念、续发展理念、向世界理念、领社会理念。 |
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| 8. | conceptual montage |
| 理念蒙太奇 |
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| 9. | two step flow of communication |
| 二段传播 二段传播 |
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| 10. | Policies and Concepts |
| 政策理念 |
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