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| 1. | Do something outrageous or strange, grab some media attention and cut through the clutter of advertising |
| 对那些大公司来说，这种创意既简捷又方便。做一些出格或怪异的举动，以此吸引媒体的关注，同时又能在狂轰乱炸的消费广告中脱颖而出。 |
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| 2. | Vendors can now focus on a single, high-speed standard, and users can cut through the clutter of wireless |
| 现在，厂商能专注在单一的高速标准上，用户也能以通过关注给出多厂商互用性和性能。以满足他们应用要求的标准上，解决了从一大堆无线网中作选择的难题。 |
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