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11. Because products must accommodate ranges of user behavior, attitudes and aptitudes, designers must identify a persona set associated with any given product. Multiple personas carve up ranges of behavior into discrete clusters.
因为人物角色必须在一定范围描述用户行为、态度及能力,所以设计师必须定义出与任一给定产品相关的人物角色集合,多个人物角色将连续的行为范围变为离散的行为聚集。
-- 来源 -- About Face 3交互设计精髓 好评(12) 差评(2)  
 
12. When planning your interviews, you can use market research to identify ages, locations, gender, and incomes of the target markets for the product.
制订访谈计划时,你可以利用市场研究来标志产品目标人群的年龄、位置、性别和收入。
-- 来源 -- About Face 3交互设计精髓 好评(11) 差评(3)  
 
13. It also helps us identify patterns of behavior among users and potential users of a product much more quickly and easily than would be possible with quantitative approaches. In particular, qualitative research helps us understand:
它也能更快和更容易地帮助我们识别产品用户和潜在用户的行为模式,特别是,定性研究能帮助我们理解如下问题。
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14. Summative evaluations are used in product comparisons, to identify problems prior to a redesign, and to investigate the causes of product returns and requests for training and support.
总结式评估用于产品比较、在重设计前找出问题,并调查产品返回(译者注:比如召回或者返回维修)。 产品培训和支持的原因。
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15. Perpetual intermediates establish the functions that they use with regularity and those that they only use rarely. The user may experiment with obscure features, but he will soon identify—probably subconsciously—his frequently used working set.
永久的中间用户会确定其经常使用和很少使用的功能,用户可能会遇到一些模糊的特性,但会很快地识别出自己经常使用的功能(可能是下意识地)。
-- 来源 -- About Face 3交互设计精髓 好评(12) 差评(5)  
 
16. Interviewees should be distributed across these demographic ranges in the hope of interviewing a sufficiently diverse group of people to identify the significant behavior patterns. Domain expertise versus technical expertise
被访者应该分布在这些人口统计学变量的范围之内,以期具有足够的多样性,让研究者识别显著的行为模式。 【领域专长与技术专长】
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17. In addition to broadening the scope of the research, an even larger challenge is to identify manageable and coherent sets of behavior patterns across all of the contexts.
除了要进行更广泛的研究之外,还要解决一个更大的问题,即必须要发现归纳出可以适用于所有情境、可操控,并且一致的行为模式集。
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18. Like behavioral variables, these may be difficult to identify without some domain research, because patterns do vary significantly by industry and geographic region.
像行为变量一样,如果没有领域方面的研究支持,这些环境变量很难识别出来,因为这些模式确实因行业和地理区域的差异而显著变化。
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19. Because the designers must capture an entire range of user behaviors regarding a product, it is critical that the designers identify an appropriately diverse sample of users and user types when planning a series of interviews.
因为设计者必须捕捉与某个产品相关的所有用户行为,所以在规划一系列的访谈时确定合适的不同用户样本和用户类型非常重要。
-- 来源 -- About Face 3交互设计精髓 好评(10) 差评(6)  
 
20. Early in a design project, it is often invaluable to identify and meet with several subject matter experts (SMEs)—experts on the domain within which the product will operate.
设计初期,认识和洽会几名主题专家是十分可贵的,主题专家就是产品使用领域的专家。
-- 来源 -- About Face 3交互设计精髓 好评(12) 差评(10)  
 


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