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| 61. | ideational memory |
| 观念记忆 |
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| 62. | variation of ideas |
| 观念变化 |
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| 63. | Strategic Concept |
| 战略观念 |
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| 64. | diffusion of ideas |
| 观念传播 |
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| 65. | retailing concept |
| 零售观念 |
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| 66. | matching concept |
| 配合观念 |
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| 67. | confusion of ideas |
| 观念混乱 |
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| 68. | ideational type |
| 观念型 |
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| 69. | Ancestral idea |
| 宗族观念 |
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| 70. | resistance concept |
| 阻力观念 |
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